Powered by the Signifyd Commerce Network, its advanced machine learning engine protects merchants from fraud, consumer abuse and revenue loss caused by barriers and friction in the buying experience. Signifyd counts among its customers a number of companies on the Fortune 1000 and Internet Retailer Top 500 lists.
Due to the seasonality in the ecommerce market, a core challenge for fraud management teams remains in how to scale during peak periods such as the holiday season. By systematically offloading any overflow dynamically to Signifyd, no customer orders will be delayed due to bottlenecks in staffing. Among other benefits, this allows a merchant to maintain internal resources at or near the same level throughout the year.
Expanding ecommerce operations into new geographies is challenging, as fraud patterns and the availability of data vary from country to country. Signifyd provides country-specific coverage, enabling cross-border sales for merchants without requiring specific local fraud domain knowledge or data sets.
There is an obvious competitive advantage for merchants to leverage in-store pickups (not only providing an alternative to same-day shipping but also drawing traffic into the physical store). But, thanks to the absence of any shipping address to relate to the billing address, as well as the very fast turnaround to complete the review cycle, this creates challenges for traditional fraud management processes. Signifyd’s BOPIS coverage allows merchants to embrace these programs without causing customer experience issues or fraud losses.
Actionable chargeback types such as INR and SNAD, often used in friendly fraud scenarios, are challenging. Each case needs to be thoroughly investigated and followed up appropriately to ensure valued buyers receive the experience they deserve. Abusive behavior, on the other hand, needs to be addressed. Otherwise, word will spread about which stores let unscrupulous people get away with free products. Signifyd can investigate and resolve all chargebacks on merchants’ behalf and recovers lost revenue.
The next generation of retailers, often digital natives, are building their business differently, with a focus on their business model, their products, and their customer experience. Signifyd’s Guaranteed Fraud Protection for all their transactions allows a merchant to entirely remove system and data costs, reduce operational cost for manual review, and maximize the approval rate by leveraging a steady stream of chargeback data to optimize the machine-learning performance.
