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Littledata

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Littledata

Littledata's Recharge connection makes it easy to get accurate sales data and marketing attribution across the subscriber journey.

Littledata is an ecommerce data platform that works with your analytics setup to ensure accurate ecommerce tracking. Their unique combination of client-side and server-side tracking makes it easy to capture complete, accurate ecommerce data and send it to the tools you already use, including Segment, Google Analytics (UA and GA4) and Facebook Conversions API.

Designed specifically for Shopify stores with a Recharge checkout, Littledata's Recharge connection captures accurate data throughout the entire subscriber journey, from marketing campaigns through first-time payments and recurring revenue. Make data-driven decisions with data you can trust!

"“The ability to plug in off-the-shelf services like Recharge to offer our subscription service, then build very strong Shopify store themes and plug that all together with Google Analytics by Littledata was really the foundation of the entire ecommerce business. We certainly couldn’t have done it without that. The ability to remain agile at the point where we most needed it was entirely built on a foundation of attaching these various off-the-shelf tools together with Littledata.”"

Ted Robinson

CMO at Grind

Recharge and Littledata

Works with Recharge stores on Shopify or Shopify Plus
Send data to Segment, Google Analytics (UA and GA4) or Facebook Conversions API
Automatically track first-time payments, recurring transactions, and subscription lifecycle events
Get marketing attribution for subscription revenue
Segment performance by payment source, subscription plan type, and product category
Accurately track customer lifetime value (LTV) in Google Analytics

Use Cases

Subscription Analytics

Server-side tracking to capture every transaction. Send complete data to Segment, Google Analytics, or any connected reporting tool or data warehouse.

Marketing Attribution

Attribute subscription revenue to marketing campaigns. See what happens over time -- not just with a first-time order.

Customer Lifetime Value (LTV) tracking

Littledata capture accurate LTV data and ties it back to the original marketing channel or point of discovery. Increase marketing ROI and build better audiences in Google Ads and Facebook Ads.

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